IF BARNFÖRSÄKRING
Table of content
Increasing awareness around the importance of having child insurance among first-time parents and those expecting additional children.
If
If Insurance is committed to its core promise: to help, a lot. Beyond providing compensation when things go wrong, the company supports customers in their daily lives through expert guidance and proactive services. With a focus on prevention, If continuously develops solutions to reduce risks to health, property, businesses, and homes—because the most sustainable damage is the one that never occurs.
THE CAMPAIGN IN NUMBERS
Impressions
Total impressions
Reach
Total reach
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Engagement rate
Engagement rate
Background and execution
The influencer marketing campaign was carried out with the goal of increasing awareness around the importance of having child insurance among first-time parents and those expecting additional children. The focus was on creating personal and reflective content that captured everyday realism and encouraged thoughts about security in early parenthood – without relying on fear or the most severe scenarios. The campaign aimed to drive reach and engagement on Instagram, as well as increase traffic to if.se for insurance price calculation.
Media Library
Campaign Images
@3res invites followers into her home on an island in Lake Vänern's archipelago. Through her content, she shares glimpses of renovation projects, gardening, home and interior design, and everyday family life.
@linnealsberg is a creative entrepreneur with a passion for design, aesthetics, and lifestyle branding. She combines her professional expertise with the personal joys of everyday life.