SWEET CRAVINGS WITH BALLERINA
Table of content
Through relatable, visually engaging content, the campaign aimed to strengthen the emotional connection to Rusta by consistently presenting practical and on-trend solutions for summer living.
Ballerina
Ballerina is one of Sweden's most beloved biscuit and cookie brands, widely recognized for its iconic round cookies with a creamy filling. Since its launch in 1963. Whether enjoyed alone or shared with others, Ballerina is the perfect treat for any sweet craving moment.
THE CAMPAIGN IN NUMBERS
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Intro
A deliciously successful campaign that made it clear — when sweet cravings hit, Ballerina is the only answer.
Media Library
Campaign Images
Natali Fikas is a creator in the fields of food, fashion, marine life, and colorful interior design. Shown on Instagram
Natali Fikas is a creator in the fields of food, fashion, marine life, and colorful interior design. Shown on TikTok
Samthemans is a comedic creator who, for this campaign, highlighted the fun side of having a sweet tooth.
Samthemans is a comedic creator who, for this campaign, highlighted the fun side of having a sweet tooth.
Background and execution
The objective of the campaign was to highlight Ballerina cookies and reinforce the association between the brand and satisfying a sweet tooth. Our tone throughout the campaign aimed to be friendly and warm, with a playful twist. The campaign was carried out on both TikTok and Instagram, leveraging each platform's strengths to reach and engage a broad audience through entertaining and relatable content. Two influencers, Natali Fikas and Sam The Man, executed the campaign in a humorous and delightful way, successfully informing their audiences that Ballerina is the ultimate go-to when sweet cravings strike!