ÅHLENS - FESTEN
Table of content
“Festen” was carried out to position Åhléns as the ultimate destination for all festive occasions this spring and summer, from finding the perfect party outfit to discovering beautiful details for the ideal table setting
Åhlens
In a bustling world, Åhléns department store offers a mix of affordable own brands and international favorites in Beauty, Home, and Fashion. Truly a department store for everybody. Åhléns believe in diversity, equality and sustainability. They have a wide range of conscious products.
THE CAMPAIGN IN NUMBERS
Total impressions
Total impressions
Engagement
Engagement
Total reach
Total reach
Reach rate
Reach rate
Background and execution
The campaign was activated on Instagram and TikTok throughout April and May, in collaboration with six carefully selected creators. Each profile brought their unique aesthetic and voice to the content, highlighting Åhléns’ key categories - fashion, beauty, and home - in ways that naturally aligned with their personal style and niche. By aligning the content with each creator’s unique style, the campaign successfully positioned Åhléns as the go-to destination for all summer celebrations
Media Library
Campaign Images
@carinfalk is a Swedish fashion icon, blogger, and podcaster known for her timeless style, inspiring content, and authentic voice in lifestyle media.
@emmaunckel is a Swedish beauty and fashion expert, content creator, and podcast host. She shares her insights on style and self-care through her podcast and YouTube channel @beautyobubblor, and showcases interior inspiration via @unckelhouse.
@jstridh is a Swedish stylist and content creator. She shares insights into her creative life, including the renovation of a charming 1925 house, and contributes regularly to Elle Sweden. Her content blends fashion, interior design, and personal projects with a stylish, relatable touch.
@mikaelahallen is a Swedish wellness influencer and fitness creator. She shares content focused on health, workouts, and lifestyle, inspiring her followers with practical wellness routines and an active lifestyle.