RUSTA - SUMMER INSPIRATION
Table of content
Through relatable, visually engaging content, the campaign aimed to strengthen the emotional connection to Rusta by consistently presenting practical and on-trend solutions for summer living.
Rusta
Rusta is a leading player in the Nordic variety hard discount market with more than 220 stores in Sweden, Norway, Finland and Germany. The store network is complemented by Rusta's online sales channel, Rusta Online, in Sweden and Finland. Rusta offers a wide but curated assortment of home and leisure products, with good quality at low prices.
THE CAMPAIGN IN NUMBERS
Total impressions
Total impressions
Engagement
Engagement
Total reach
Total reach
Reach rate
Reach rate
Background and execution
Rusta launched a two-part influencer marketing campaign to inspire seasonal updates both indoors and outdoors, using affordable and stylish products. By showcasing everything from outdoor furniture and garden tools to paint, wallpapers, and party essentials, the campaign highlighted how easily anyone can refresh their home, balcony, or summer house ahead of the season. It also sought to inspire action by offering simple, motivating tips, while boosting brand desirability and product awareness through high-impact storytelling that encouraged interaction and long-term brand engagement. By blending inspiration with functionality, the campaign positioned Rusta as an accessible, go-to brand for creating memorable summer spaces.
Media Library
Campaign Images
@emskipihla is a Finnish creator with some spectacular home renovation projects underway.
@ennibettiina is a Finnish creator who focuses on family life, home, and lifestyle products.
@janinakoskenniska is a creator who shares everyday moments, beauty tips & big dreams.
@noonapolkki is a Finnish creator focusing on fitness and interior design.
@elisabethlonnakko shares moments of living, effortless style, and Nordic elegance.
@hansupieni showing how to style the balcony for Easter.
@iidanmatkassa shares relatable family life with a focus on home, food, style, and wellness.