ELGIGANTEN X MILETTA
Table of content
Making Elgiganten a go-to destination for coffee, while also aiming to boost sales of coffee machines and coffee-related products.
Elgiganten
Elgiganten is your one-stop destination for home electronics, offering a wide range of well-known brands at unbeatable prices. Their extensive selection includes everything from TVs and smartphones to appliances and accessories.
THE CAMPAIGN IN NUMBERS
Total impressions
Total impressions
Total reach
Total reach
Reach rate
Reach rate
Background and execution
As part of Elgiganten’s larger coffee campaign, Paula Rosas created inspiring content on Instagram to positioning Elgiganten as the go-to destination for coffee lovers. The campaign focused on increasing visibility and sales of coffee machines and other coffee-related products during a limited period featuring great offers. Paula was given full creative freedom to produce content that suited her style and platform, with a particular focus on Melitta’s products – highlighting milk frothers and coffee makers.
Media Library
Campaign Images
@paulas_me runs one of Sweden’s most popular blogs, where she shares content focused on family life, fitness, food, humor, and everyday challenges.