INFLUENCER
MARKETING

Influencer Marketing is a digital marketing strategy where brands collaborate with individuals who have established credibility and a loyal following in a particular niche. These influencers promote products or services to their audience, leveraging trust and authentic connections to drive awareness and sales.

• High Engagement: Influencers have a dedicated audience that values their opinions, leading to better engagement than many traditional ads.
• Authenticity: Audiences often view influencers as peers or role models, making endorsements more credible.
• Targeted reach: Brands can partner with influencers whose followers match their ideal customer profile, maximizing ROI.

• Niche alignment: Look for influencers whose content and values align with your brand.
• Audience demographics: Analyze the follower demographics to ensure they match your target market.
• Engagement rate: Check comments, likes, and shares to gauge audience engagement and authenticity.

Costs vary based on influencer size, niche, and the scope of the campaign. Micro-influencers with fewer followers may charge less but can still offer high engagement. Larger influencers or celebrities typically have higher fees but may deliver broader reach.

• Engagement metrics: Monitor likes, comments, shares and saves on influencer posts.
• Brand awareness: Evaluate sentiment and mentions to see how your brand perception evolves.

• Nano-influencers: 1K–10K followers; often hyper-focused on a specific community.
• Micro-influencers: 10K–100K followers; known for strong engagement and niche expertise.
• Macro-influencers: 100K–1M followers; can deliver broader reach.
• Mega-influencers/celebrities: 1M+ followers; large-scale exposure but often less targeted.

Campaign length can vary, but most last between 4–8 weeks. Longer campaigns allow for deeper audience engagement and brand recognition, while shorter campaigns can be effective for quick promotions or product launches.

Yes. Collaborating with multiple influencers can increase your reach and brand exposure. However, ensure each influencer aligns with your brand values and marketing goals to maintain a consistent message.

• Not setting clear goals: Define your KPIs and objectives before launching a campaign.
• Ignoring contracts: Formalize agreements to avoid misunderstandings. This is where AIKE comes in, helping you with all types of agreements and contracts.
• Choosing influencers solely on follower count: Prioritize engagement and relevance over size.